Roman Baigouzov - award winning Art Director, McCann Erickson Prague International advertising agency. Advertising campaigns for Opel, Nescafe, Algida.
1. Client: Algida Product: Carte D'Or Ice Cream Photographer: Goran Tacevski 2. Client: Opel Product: Opel Corsa Njoy Headline: The brightest car on the market Photographer: Nikola Tacevski Opel Corsa Njoy - special price and special color. 3. Client: CSOB Group Product: CSOB Wealth Management Headline: What are you affraid of? Photographer: Alexander Hagstadius 4. Client: Super 8 Film Festival Selling Idea: Don't imitate. Make your own movie. Five cinema commercials were originally shot on 8 mm camera and illustrated weak and funny attempts to imitate cult movie classics as Nosferatu, Andalusian Dog and Star Wars. 5. Client: Opel Product: Winter Check Headline: Don't forget about winter Photographer: Goran Tacevski It is a tradition (in Eastern European states at least) to make a knot on a handkerchief in order not to forget about something. 6. Client: Opel Product: Astra Classic Selling Idea: A choice to be proud of Photographer: Ivo von Renner Award: Golden Drumstick 2002 (Portoroz Ad Festival) 7. Client: S.O.S. Drink Selling Idea: Miss your home? A poster that was placed in Prague bars and restaurants toilets. About the service: Drink S.O.S. is on-call service. Company drivers take client safely home by his/hers car. 8. Client: Prague Brewery Product: Kelt Stout Headline: Strength in us. Extremely bitter beer Photographer: Ondrej Hosek 9-10. Client: Opavia-LU Product: Zlate biscuits Photographer: Ivo von Renner Award: Bronze Louskacek 2001 (Prague Ad Festival) The campaign was so successful that client decided not only to make a TVCs based on it, but also to use the visuals for the packaging design. 11. Client: Nestle Product: Nescafe Espresso Headline: Small but irresistible Photographer: Nikola Tacevski 12. Client: Tereza Maxova Foundation Headline: BEFORE/AFTER. Helping kids will change you. Inside. Photographer: Nikola Tacevski 13. Client: Military Antiques Shop Selling Idea: We sell only originals Photo: Corbis Photobank 14. Client: Algida Product: Carte D'Or Ice Cream Selling Idea: You will forget the world Photographer: Goran Tacevski